Spencer has been persistent in pointing out Microsoft’s recent changes to focus on gaming as a whole rather than separating console from PC. In a conversation with Polygon, he noted that Microsoft recently acquired the hit PC game Minecraft, which was quickly ported to console. The upcoming Halo Wars 2 has also been announced for both PC and Xbox. In fact, Spencer speaks very little of the Xbox on its own, except to explain its relationship to Windows.
In addition, Microsoft has been touting their cross-platform peripherals. Cortana, Microsoft’s answer to Apple’s Siri, is available on Android, iOS, and Windows. Kinect, the bestselling motion sensor device, has been called the “all-in-one games and entertainment system.”
Under Spencer, the rhetoric has shifted from “this is the future of the Xbox” to “yeah, you can take it or leave it. But leaving it means you won’t have as much joy in your life. Your call.”
Thanks, Microsoft, for acknowledging the consumer’s choice to be happy. Perhaps the gap between “PC master race” and “console peasants” can be joined at last… as long as they swear fealty to Microsoft, of course.
